Basic Promotion and Management (Home Study)

HOME STUDY PRACTICE PROMOTION AND MANAGEMENT COURSE

You could be the most competent therapist/coach but if you have no knowledge of managing your business it will be of little help in keeping you self-employed. I believe this is one of the most important basic level courses you could ever study.

It is aimed at all therapists/coaches who would like to start a practice and anyone who has their own practice for a while and would like to see it be more profitable. It would be an ideal introductory course to those who would like to plan out a practice promotion and marketing strategy for the time they qualify.

If you are looking for finance from a bank to start your practice the very fact that you have this certificate will show them you are a serious proposition.

The course will equip you with most basic business skills to start/run a practice either in a clinic or domiciliary based. It emphasises the need for caution and encourages you to walk before you run.

The course is sent as an email attachment and is in unit format. As you complete each unit please send the answers back as a Word document via email. After you have completed all the units to a satisfactory level a Certificate in Practice Promotion and Management will be issued.

Course Content

Advertising and promotion
Keeping the clients you get
Domiciliary or clinic based
Handling Complaints
Making referrals
Patient records & Data Protection Act
Therapies complement eachother
Being good professional
Tools of the modern practice
Discounts and special offers
Sales and ancillary services
Professional Indemnity Insurance
Working with the competition
Finding premises
Business plans
Finding capital
Business Banking
Income tax & VAT
Employing staff
Market research
Professional Associations

Course content is liable to change as the pace of modern practices progress.